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Predictably irrational :the hidden forces that shape our decisions /
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書名 ： Predictably irrational :the hidden forces that shape our decisions /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Predictably irrational :Dan Ariely.
其他題名 ： the hidden forces that shape our decisions /
作者 ： Ariely, Dan.
版本項 ： 1st ed.
出版者 ： New York, NY :Harper,c2008.
面頁冊數 ： xxii, 280 p. :ill. ;24 cm.
內容註 ： 1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
標題 ： Economics
ISBN ： 006135323X (hbk.) :
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100 1 $aAriely, Dan.
245 10$aPredictably irrational :$bthe hidden forces that shape our decisions /$cDan Ariely.
250 $a1st ed.
260 $aNew York, NY :$bHarper,$cc2008.
300 $axxii, 280 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [259]-267) and index.
505 0 $a1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
520 $aAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
650 0$aEconomics$xPsychological aspects.
650 0$aConsumer behavior.
650 0$aDecision making.