目前查詢
歷史查詢
Authentic marketing :how to capture hearts and minds through the power of purpose /
- 館藏(1)
- 書目資訊
- 心得(0)
- 機讀格式
- 標籤
書名 ： Authentic marketing :how to capture hearts and minds through the power of purpose /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Authentic marketing :Larry Weber.
其他題名 ： how to capture hearts and minds through the power of purpose /
作者 ： Weber, Larry.
出版者 ： Hoboken, NJ :John Wiley & Sons,c2019.
面頁冊數 ： xv, 236 p. :ill. ;24 cm.
內容註 ： Profit meets purpose : find your company's soul -- The era of social consciousness : where technology meets humanity -- A better strategy model for a better world -- The evolution of marketing : moving from manipulation to authenticity -- Search for truths to drive constituency mapping -- Humanize your brand -- Move beyond storytelling to storydoing -- Use data-telling to anchor objectives and validate progress -- Infuse trusted voices in paid, owned and earned media -- Create a purpose-driven culture -- Measuring the legitimacy and managing the value of purpose -- Make a plan -- Purpose is everything.
標題 ： Marketing
ISBN ： 9781119513759
發表心得
LEADER 01398pam a2200241 a 4500
001 1048432
008 200930s2019 njua b 001 0 eng
010 $a 2018040645
020 $a9781119513759$q(hbk.) :$cNT$840
020 $a1119513758$q(hbk.)
035 $aNO000195724
037 $b公共圖書館臺南分區資源中心
040 $aWaSeSS/DLC$beng$cDLC$dNhCcYBP$dTNTNM$eaacr2
042 $apcc
050 00$aHF5415$b.W3576 2019
082 00$a658.8$222
090 $a臺南市立圖書館
100 1 $aWeber, Larry.
245 10$aAuthentic marketing :$bhow to capture hearts and minds through the power of purpose /$cLarry Weber.
260 $aHoboken, NJ :$bJohn Wiley & Sons,$cc2019.
300 $axv, 236 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aProfit meets purpose : find your company's soul -- The era of social consciousness : where technology meets humanity -- A better strategy model for a better world -- The evolution of marketing : moving from manipulation to authenticity -- Search for truths to drive constituency mapping -- Humanize your brand -- Move beyond storytelling to storydoing -- Use data-telling to anchor objectives and validate progress -- Infuse trusted voices in paid, owned and earned media -- Create a purpose-driven culture -- Measuring the legitimacy and managing the value of purpose -- Make a plan -- Purpose is everything.
650 0$aMarketing$xMoral and ethical aspects.
653 $a樂活環保
653 $a知識性