LEADER 01507pam 2200133 a 4500
001 943164
005 20190426092822.0
008 190514s2017 nyua g 000 0 eng d
020 $a9780316300193 (hbk.) :$cNT$980
082 04$a152.14$222
100 1 $aLotto, R. Beau.
245 10$aDeviate :$bthe science of seeing differently /$cBeau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci.
246 30$aThe science of seeing differently.
260 $aNew York :$bHachette Books,$c2017.
300 $axv, 332 pages :$billustrations ;$c24 cm.
505 0 $a"Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, [neuroscientist] Beau Lotto shows that the nextbig innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visuallystunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery."--Jacket.
650 0$aVisual perception.
650 0$aPerception.
650 0$aSenses and sensation.
650 0$aNeurosciences.