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World branding :concept, strategy and design /
作者 : Fujimoto-Hedges, Kazuko. , Minamiyama, Hiro,,1936-. , Ihara, Keiko.
出版社 : Gingko Press Inc.,
出版年 : 2007
ISBN：9781584232834
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書名 ： World branding :concept, strategy and design /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： World branding :[edited by] World Branding Committee, representative, Hiro Minamiyama ; [translation: Kazuko Fujimoto-Hedges and Keiko Ihara].
其他題名 ： concept, strategy and design /
其他作者 ： Minamiyama, Hiro,
團體作者 ： World Branding Committee.
版本項 ： English language ed.
出版者 ： Corte Madera, Calif. :Gingko Press Inc.,2007.
面頁冊數 ： 295 p. :col. ill. ;30 cm.
附註 ： First published in Japan in 2006 by Graphic-sha Pub.-- T.p. verso.
內容註 ： I. Guide to world branding / Hiro Minamiyama -- II. Perspective for future branding. The search for a distinct image / Uli Mayer-Johanssen, Klaus-Peter Johanssen -- Going global / Jeff Swystun -- The end of branding / Barbara Brian -- What is a brand? / Motoo Nakanishi -- Branding with letters / Bo Linnemann -- Fit for the future through consistent brand management / Friederike Biegel, Isabel Ossenberg. III. Case studies. Scandinavian Airlines, Audi, Wilkhahn Muji, ACoherent National Brand for Denmark, South Tyrol, The Netherlands Ministry of Defence, The British Library, Adobe, Danske Bank Group, Hyndaicard -- au -- Human Group -- IV. Branding agencies.
標題 ： Place marketing.
ISBN ： 9781584232834 (pbk.) :
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245 00$aWorld branding :$bconcept, strategy and design /$c[edited by] World Branding Committee, representative, Hiro Minamiyama ; [translation: Kazuko Fujimoto-Hedges and Keiko Ihara].
250 $aEnglish language ed.
260 $aCorte Madera, Calif. :$bGingko Press Inc.,$c2007.
300 $a295 p. :$bcol. ill. ;$c30 cm.
500 $aFirst published in Japan in 2006 by Graphic-sha Pub.-- T.p. verso.
500 $aTranslation of: [World branding = 世界のブランド{u229D0}略 : そのコンセプトとデザイン].
505 0 $aI. Guide to world branding / Hiro Minamiyama -- II. Perspective for future branding. The search for a distinct image / Uli Mayer-Johanssen, Klaus-Peter Johanssen -- Going global / Jeff Swystun -- The end of branding / Barbara Brian -- What is a brand? / Motoo Nakanishi -- Branding with letters / Bo Linnemann -- Fit for the future through consistent brand management / Friederike Biegel, Isabel Ossenberg. III. Case studies. Scandinavian Airlines, Audi, Wilkhahn Muji, ACoherent National Brand for Denmark, South Tyrol, The Netherlands Ministry of Defence, The British Library, Adobe, Danske Bank Group, Hyndaicard -- au -- Human Group -- IV. Branding agencies.
650 0$aPlace marketing.
650 0$aBrand name products.
650 0$aBusiness names.
650 0$aBranding consultants.
700 1 $aMinamiyama, Hiro,$d1936-.
700 1 $aFujimoto-Hedges, Kazuko.
700 1 $aIhara, Keiko.
710 2 $aWorld Branding Committee.