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Misbehaving :the making of behavioral economics /
作者 : Thaler, Richard H.,,1945-
出版社 : W. W. Norton & Company,
出版年 : 2016
ISBN：039335279X|9780393080940|9780393352795
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書名 ： Misbehaving :the making of behavioral economics /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Misbehaving :Richard H. Thaler.
其他題名 ： the making of behavioral economics /
其他題名 ： Making of behavioral economics
作者 ： Thaler, Richard H.,
出版者 ： New York :W. W. Norton & Company,2016.
面頁冊數 ： xvi, 415 p. :ill. ;21 cm.
附註 ： "First published as a Norton paperback 2016"--T.p. verso.
內容註 ： I. Beginnings: 1970-78 : Supposedly irrelevant factors -- The endowment effect -- The list -- Value theory -- California dreamin' -- The gauntlet -- II. Mental accounting: 1979-85 : Bargains and rip-offs -- Sunk costs -- Buckets and budgets -- At the poker table -- III. Self-control: 1975-88 : Willpower? No problem -- The planner and the doer -- Interlude : Misbehaving in the real world -- IV. Working with Danny: 1984-85 : What seems fair? -- Fairness games -- Mugs -- V. Engaging with the economics profession: 1986-94 : The debate begins -- Anomalies -- Forming a team -- Narrow framing on the Upper East Side --VI. Finance: 1983-2003 : The beauty contest -- Does the stock market overreact? -- The reaction to overreaction --The price is not right -- The battle of closed-end funds -- Fruit flies, icebergs, and negative stock prices -- VII.Welcome to Chicago: 1995-present : Law schooling -- The offices -- Football -- Game shows -- VIII. Helping out: 2004-present : Save more tomorrow -- Going public -- Nudging in the U.K. -- Conclusion : What is next?
標題 ： Economics
ISBN ： 039335279X (pbk.)
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245 10$aMisbehaving :$bthe making of behavioral economics /$cRichard H. Thaler.
246 30$aMaking of behavioral economics
260 $aNew York :$bW. W. Norton & Company,$c2016.
300 $axvi, 415 p. :$bill. ;$c21 cm.
500 $a"First published as a Norton paperback 2016"--T.p. verso.
504 $aIncludes bibliographical references (p. [373]-391) and index.
505 0 $aI. Beginnings: 1970-78 : Supposedly irrelevant factors -- The endowment effect -- The list -- Value theory -- California dreamin' -- The gauntlet -- II. Mental accounting: 1979-85 : Bargains and rip-offs -- Sunk costs -- Buckets and budgets -- At the poker table -- III. Self-control: 1975-88 : Willpower? No problem -- The planner and the doer -- Interlude : Misbehaving in the real world -- IV. Working with Danny: 1984-85 : What seems fair? -- Fairness games -- Mugs -- V. Engaging with the economics profession: 1986-94 : The debate begins -- Anomalies -- Forming a team -- Narrow framing on the Upper East Side --VI. Finance: 1983-2003 : The beauty contest -- Does the stock market overreact? -- The reaction to overreaction --The price is not right -- The battle of closed-end funds -- Fruit flies, icebergs, and negative stock prices -- VII.Welcome to Chicago: 1995-present : Law schooling -- The offices -- Football -- Game shows -- VIII. Helping out: 2004-present : Save more tomorrow -- Going public -- Nudging in the U.K. -- Conclusion : What is next?
520 $a"Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior,Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to lookat everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft,and businesses like Uber"--Amazon
650 0$aEconomics$xPsychological aspects.