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Inside Coca-Cola :a CEO's life story of building the world's most popular brand /
作者 : Beasley, David,,1958- , Isdell, Edward Neville,,1944-
出版社 : St. martin's Griffin,
出版年 : 2012
ISBN：1250013712|9781429988896|1429988894|9781250013712
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書名 ： Inside Coca-Cola :a CEO's life story of building the world's most popular brand /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Inside Coca-Cola :Neville Isdell with David Beasley.
其他題名 ： a CEO's life story of building the world's most popular brand /
作者 ： Isdell, Edward Neville,
其他作者 ： Beasley, David,
版本項 ： First St. Martin's Griffin edition.
出版者 ： New York :St. martin's Griffin,2012.
面頁冊數 ： illustrations ;21 cm.
附註 ： Includes index.
內容註 ： From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
標題 ： Isdell, Edward Neville,
標題 ： Chief executive officers
ISBN ： 9781429988896
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020 $a1429988894
020 $z9781250013712
020 $z1250013712
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040 $aTEFOD$beng$erda$cTEFOD
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100 1 $aIsdell, Edward Neville,$d1944-
245 10$aInside Coca-Cola :$ba CEO's life story of building the world's most popular brand /$cNeville Isdell with David Beasley.
250 $aFirst St. Martin's Griffin edition.
260 $aNew York :$bSt. martin's Griffin,$c2012.
300 $xiv, 254 pages, 8 unnumbered pages leaves of plates :$billustrations ;$c21 cm.
500 $aIncludes index.
505 0 $aFrom Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
520 $aA former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
588 $aDescription based on print version record.
600 10$aIsdell, Edward Neville,$d1944-
610 20$aCoca-Cola Company.
650 0$aChief executive officers$vBiography.
650 0$aSoft drink industry.
700 1 $aBeasley, David,$d1958-