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Digital luxury :transforming brands & consumer experiences /
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書名 ： Digital luxury :transforming brands & consumer experiences /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Digital luxury :Wided Batat.
其他題名 ： transforming brands & consumer experiences /
作者 ： Batat, Wided.
出版者 ： Los Angeles :SAGE,c2019.
面頁冊數 ： xvi, 258 p. :ill. ;25 cm.
內容註 ： The digital luxury experience revolution -- Realms of the digital luxury experience -- Digital luxury experience: what's next?.
標題 ： Brand name products.
ISBN ： 9781526458940
發表心得
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008 200930s2019 caua b 001 0 eng
020 $a9781526458940$q(pbk.) :$cNT$1116
020 $a1526458942$q(pbk.)
035 $aNO000196273
037 $b公共圖書館臺南分區資源中心
040 $aYDX$beng$cYDX$dCDX$dOCLCF$dUKOBU$dOCLCQ$dUtOrBLW$dTNTNM$eaacr2
050 0$aHF5415.1255$b.B377 2019
082 04$a658.8/27$222
090 $a臺南市立圖書館
100 1 $aBatat, Wided.
245 10$aDigital luxury :$btransforming brands & consumer experiences /$cWided Batat.
260 $aLos Angeles :$bSAGE,$cc2019.
300 $axvi, 258 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [239]-249) and index.
505 2 $aThe digital luxury experience revolution -- Realms of the digital luxury experience -- Digital luxury experience: what's next?.
520 $a"The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples"--$cProvided by publisher.
650 0$aBrand name products.
650 0$aBranding (Marketing)
650 0$aLuxuries$xInternet marketing.
650 0$aLuxuries$xMarketing.
653 $a科技創新
653 $a知識性