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Different :escaping the competitive herd : standing out in a world where conformity reigns but exceptions rule /
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書名 ： Different :escaping the competitive herd : standing out in a world where conformity reigns but exceptions rule /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Different :Youngme Moon ; illustrations by Lynn Carruthers.
其他題名 ： escaping the competitive herd : standing out in a world where conformity reigns but exceptions rule /
作者 ： Moon, Youngme.
版本項 ： 1st ed.
出版者 ： New York :Crown Business,c2010.
面頁冊數 ： xviii, 268 p. :ill. ;22 cm.
標題 ： Marketing.
ISBN ： 9780307460851
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003 TNML
005 20120821094758.0
008 180321s2010 nyua 001 0 eng
020 $a9780307460851
020 $a0307460851 (hbk.)
035 $a(OCoLC)748772904
035 $a738351
040 $aDLC$cN15$dGRPVE$dOCLCO$dTWTNM
041 $aeng
050 00$aHF5415$b.M58 2010
082 00$a658.8$222
100 1 $aMoon, Youngme.
245 10$aDifferent :$bescaping the competitive herd : standing out in a world where conformity reigns but exceptions rule /$cYoungme Moon ; illustrations by Lynn Carruthers.
250 $a1st ed.
260 $aNew York :$bCrown Business,$cc2010.
300 $axviii, 268 p. :$bill. ;$c22 cm.
504 $aIncludes index.
520 $aArgues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors.
650 0$aMarketing.
650 0$aCompetition.