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Social media data mining and analytics /
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書名 ： Social media data mining and analytics /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Social media data mining and analytics /Gabor Szabo ... [et al.].
其他題名 ： Data mining and analytics
其他作者 ： Szabó, Gábor.
出版者 ： Indianapolis, IN :John Wiley & Sons,c2019.
面頁冊數 ： xxxv, 316 p. :ill. ;24 cm.
附註 ： Includes index.
內容註 ： Users: the who of social media -- Networks: the how of social media -- Temporal processes: the when of social media -- Content: the what of social media -- Processing large datasets -- Learn, map, and recommend -- Conclusions.
標題 ： Business planning
ISBN ： 9781118824856
發表心得
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245 00$aSocial media data mining and analytics /$cGabor Szabo ... [et al.].
246 3 $aData mining and analytics
260 $aIndianapolis, IN :$bJohn Wiley & Sons,$cc2019.
300 $axxxv, 316 p. :$bill. ;$c24 cm.
500 $aIncludes index.
504 $aIncludes index.
505 0 $aUsers: the who of social media -- Networks: the how of social media -- Temporal processes: the when of social media -- Content: the what of social media -- Processing large datasets -- Learn, map, and recommend -- Conclusions.
520 $a"Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results. Social media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales. "--Amazon.com
650 0$aBusiness planning$xData processing.
650 0$aConsumer profiling$xData processing.
650 0$aConsumer behavior$xForecasting.
650 0$aSocial media$xData processing.
650 0$aData mining.
653 $a科技創新
653 $a知識性
700 1 $aSzabó, Gábor.