書名 : Magic words :what to say to get your way /
紀錄類型 : 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 : Magic words :Jonah Berger.
其他題名 : what to say to get your way /
其他題名 : What to say to get your way
作者 : Berger, Jonah.
版本項 : 1st ed.
出版者 : New York, NY :Harper Business, an imprint of HarperCollinsPublishers,2023.
面頁冊數 : viii, 245 p. ;24 cm.
內容註 : Introduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Referenceguide for using and applying natural language processing.
標題 : Persuasion (Psychology).
ISBN : 9780063204935
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100 1 $aBerger, Jonah.
245 10$aMagic words :$bwhat to say to get your way /$cJonah Berger.
246 30$aWhat to say to get your way
250 $a1st ed.
260 $aNew York, NY :$bHarper Business, an imprint of HarperCollinsPublishers,$c2023.
300 $aviii, 245 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 227-234) and index.
505 0 $aIntroduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Referenceguide for using and applying natural language processing.
520 $aWords are how we persuade, communicate, and connect. But certain words have more impact than other: they're better at changing minds, engaging audiences, and driving action. Berger takes us inside the new science of language-- and shows you how to use it. He shares actionable tools to help you increase your impact, and discover the leverage of magic words. -- adapted from jacket.
650 0$aPersuasion (Psychology).
650 0$aCommunication.