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008 220822s2021 lau g b 001 0 eng d
010 $a2021013740
020 $a9780807176054$q(hbk.) :$cUSD50.00
020 $a0807176052$q(hbk.) :$cUSD50.00
035 $aNO000221963
037 $b公共圖書館臺南分區資源中心
040 $aNcU/DLC$beng$eaacr2$cDLC$dOCLCO$dBDX$dYDX$dOCLCF$dUKMGB$dTNS$dYDX$dWSU$dTWTNM
041 0 $aeng
042 $apcc
043 $an-usu--$an-us-ms
050 00$aHD9275.U6$bM37 2021
082 00$a338.7/637097609042$223
090 $a臺南市立圖書館
100 1 $aMarcus, Alan I,$d1949-
245 10$aLand of milk and money :$bthe creation of the Southern dairy industry /$cAlan I Marcus.
246 30$aCreation of the Southern dairy industry
260 $aBaton Rouge :$bLouisiana State University Press,$cc2021.
300 $ax, 317 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 303-305) and index.
505 0 $aThe Milk Wars to End All War: Borden before and after World War I -- Becoming Modern: Borden Pioneers the Union of Advertising, Marketing, and Manufacturing -- The State of the Cotton South: The Failure of Capitalists, Scientists, and Governments to Remake or Replace the Region's Farmers -- Starkville?: The Serendipity of Cattle in a Small Town's Search for Economic Salvation -- The Milkmen Cometh: Northern Industrialists, Dairying, and Hope for a Small Town -- Everybody Loves Starkville: The Chamber of Commerce, the Starkville Miracle, and Economic Security for Mississippi Small Towns -- What Hath Starkville Wrought? Spreading the Starkville Story, and Conquering Tennessee and Alabama -- See for Yourself: Starkville's Sway in Louisiana, Texas, and throughout the South -- The New Status Quo: Starkville at the Crossroads and Small-Town Modernity -- Appendix: The Great Depression and Beyond.
520 $a"In Land of Milk and Money, Alan Marcus examines the dairy industry's creation in the United States South in the 1920s. He suggests that the rise of the modern dairy business resulted from debates, experiences, and redefinitions that occurred both in the northern industrial sector and in small southern towns. Marcus looks specifically at the internal history and corporate policies of the Borden Company--the world's largest dairy firm--and the internal history of small-town commercial organizations that sought to lure the company to the South. He suggests that Borden implemented a whole series of corporate policies and techniques in its southern plants that came to characterize modern American industry generally and that it did so nearly five years before General Motors, which historians often give credit for fomenting that transition. Marcus focuses on Starkville, Mississippi, the location of Borden's first southern milk condenser, as the seminal touchstone for a public relations campaign that led towns throughout the South to establish milk plants in or near their town limits. He shows how town leaders and Borden conducted the campaign and what the results were in Mississippi, Tennessee, Alabama, Louisiana, and Texas. In these locations, the dairy industry's arrival led many of the region's farmers to diversify their output by adding dairy. Most did so, he suggests, only after a campaign by agricultural diversification reformers convinced them of the profits possible. He also shows how Black sharecroppers, tenant farmers, and dairymen played a role in creating the southern dairy trade. Land of Milk and Money focuses on small southern towns rather than the impact of scientists and the federal government, two groups that had been pushing dairying in the South for nearly four decades with little to no success and who were only tangentially involved in the creation of a southern dairy industry. At the time, many small towns in rural America were on the verge of extinction, which proved a potent force for action to attract an array of industries. While the histories of those other industries are well known, Marcus's study is the first comprehensive examination of the wildly successful southern dairy business. One byproduct of that success was that small towns secured a measure of independence and stability that allowed them to undertake the various modernization projects their citizens demanded"--$cProvided by publisher.
610 20$aBorden Company$xHistory$y20th century
650 0$aDairy products industry$zSouthern States$xHistory$y20th century.
650 0$aDairy products industry$zMississippi$zStarkville$xHistory$y20th century.
650 0$aIndustrialization$zSouthern States$xHistory$y20th century.
653 $a知識性
653 $a地方創生