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The startup owner's manual :the step-by-step guide for building a great company /
作者 : Blank, Steven G. ,(Steven Gary) , Dorf, Bob.
出版社 : K & S Ranch, Inc.,
出版年 : 2012
ISBN：0984999302|9780984999309
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書名 ： The startup owner's manual :the step-by-step guide for building a great company /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： The startup owner's manual :Steve Blank and Bob Dorf.
其他題名 ： the step-by-step guide for building a great company /
作者 ： Blank, Steven G.(Steven Gary)
其他作者 ： Dorf, Bob.
版本項 ： 1st ed.
出版者 ： Pescadero, Calif. :K & S Ranch, Inc.,2012-
面頁冊數 ： v. :ill. ;25 cm.
附註 ： Includes index.
內容註 ： Introduction : A repeatable path ; Why a second decade? ; The four steps : a new path -- Getting started : The path to disaster : a startup is not a small version of a big company -- The path to the epiphany : the customer development model -- The customer development manifesto -- Step one : Customer discovery : An introduction to customer discovery -- Customer discovery, phase one : State your business model hypotheses -- Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" -- Customer discovery, phase three : "Get out of the building" and test the product solution -- Customer discovery, phase four : Verify the business model and pivot or proceed -- Step two : Customer validation : Introduction to costumer validation -- Customer validation, phase one : "Get ready to sell" -- Customer validation, phase two : "Get out of the building and sell!" -- Customer validation, phase three : Develop product and company positioning -- Customer validation, phase four : The toughest question of all : pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.
標題 ： New business enterprises.
ISBN ： 9780984999309 (v. 1 : pbk.) :
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245 14$aThe startup owner's manual :$bthe step-by-step guide for building a great company /$cSteve Blank and Bob Dorf.
250 $a1st ed.
260 $aPescadero, Calif. :$bK & S Ranch, Inc.,$c2012-
300 $a v. :$bill. ;$c25 cm.
500 $aIncludes index.
505 0 $aIntroduction : A repeatable path ; Why a second decade? ; The four steps : a new path -- Getting started : The path to disaster : a startup is not a small version of a big company -- The path to the epiphany : the customer development model -- The customer development manifesto -- Step one : Customer discovery : An introduction to customer discovery -- Customer discovery, phase one : State your business model hypotheses -- Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" -- Customer discovery, phase three : "Get out of the building" and test the product solution -- Customer discovery, phase four : Verify the business model and pivot or proceed -- Step two : Customer validation : Introduction to costumer validation -- Customer validation, phase one : "Get ready to sell" -- Customer validation, phase two : "Get out of the building and sell!" -- Customer validation, phase three : Develop product and company positioning -- Customer validation, phase four : The toughest question of all : pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.
650 0$aNew business enterprises.
650 0$aEntrepreneurship.
690 $aManagement.
700 1 $aDorf, Bob.