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The rules of contagion :why things spread - and why they stop /
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書名 ： The rules of contagion :why things spread - and why they stop /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： The rules of contagion :Adam Kucharski.
其他題名 ： why things spread - and why they stop /
其他題名 ： Why things spread - and why they stop.
作者 ： Kucharski, Adam
版本項 ： First US edition.
面頁冊數 ： 341 pages :illustrations ;25 cm.
附註 ： "First published in Great Britain in 2020 by Profile Books, Ltd."--Title page verso.
內容註 ： A theory of happenings -- Panics and pandemics -- The measure of friendship -- Something in the air -- Going viral -- How to own the internet -- Tracking outbreaks -- A spot of trouble.
標題 ： Social networks
ISBN ： 9781541674318 (hbk.) :
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LEADER 02027cam a2200265 a 4500
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008 201221s2020 nyua g b 001 0 eng d
019 $a1157178473
020 $a9781541674318 (hbk.) :$cNT$1050
040 $aTWTNM$beng$dTWTNM
050 4$aHM1033$b.K83 2020b
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100 1 $aKucharski, Adam$c(Mathematician),$eauthor.
245 14$aThe rules of contagion :$bwhy things spread - and why they stop /$cAdam Kucharski.
246 1 $aWhy things spread - and why they stop.
250 $aFirst US edition.
264 1$aNew York :$bBasic Books,$c2020.
264 4$c©2020
300 $a341 pages :$billustrations ;$c25 cm.
336 $atext$2rdacontent.
337 $aunmediated$2rdamedia.
338 $avolume$2rdacarrier.
500 $a"First published in Great Britain in 2020 by Profile Books, Ltd."--Title page verso.
504 $aIncludes bibliographical references and index.
505 0 $aA theory of happenings -- Panics and pandemics -- The measure of friendship -- Something in the air -- Going viral -- How to own the internet -- Tracking outbreaks -- A spot of trouble.
520 $aA deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than everbefore. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.
650 0$aSocial networks$xResearch.
650 0$aEpidemics$vPopular works.
650 0$aContagion (Social psychology)$xMathematical models$vPopular works.
650 0$aContagion (Social psychology).