LEADER 01474pam 2200133 a 4500
001 944009
005 20190426092822.0
008 190514s2013 nyua g 000 0 eng d
020 $a9780062273062 (hbk.) :$cNT$1050
082 04$a658.8$222
100 1 $aVaynerchuk, Gary.
245 10$aJab, jab, jab, right hook :$bhow to tell your story in a noisy social world /$cGary Vaynerchuk.
246 30$aHow to tell your story in a noisy social world.
260 $aNew York NY :$bHarper Business an imprint of HarperCollinsPublishers,$c[2013]
300 $axx, 195 pages :$billustrations (chiefly color) ;$c24 cm.
505 0 $a"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, contextmatters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter,and Tumblr"-- Provided by publisher.
650 0$aInternet marketing.
650 0$aMarketing$xSocial aspects.
650 0$aSocial media.