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The game-changer :how you can drive revenue and profit growth with innovation /
作者 : Charan, Ram. , Lafley, A. G. ,(Alan G.)
出版社 : Crown Business,
出版年 : 2008
ISBN：0307381730|9780307381736
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書名 ： The game-changer :how you can drive revenue and profit growth with innovation /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： The game-changer :A.G. Lafley & Ram Charan.
其他題名 ： how you can drive revenue and profit growth with innovation /
作者 ： Lafley, A. G.(Alan G.)
其他作者 ： Charan, Ram.
版本項 ： 1st ed.
出版者 ： New York :Crown Business,c2008.
面頁冊數 ： xii, 336 p. :ill. ;25 cm.
附註 ： Includes index.
內容註 ： How and why innovation at Procter & Gamble changed its game -- What P & G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.
標題 ： Leadership.
ISBN ： 9780307381736 (hbk.)
發表心得
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100 1 $aLafley, A. G.$q(Alan G.)
245 14$aThe game-changer :$bhow you can drive revenue and profit growth with innovation /$cA.G. Lafley & Ram Charan.
250 $a1st ed.
260 $aNew York :$bCrown Business,$cc2008.
300 $axii, 336 p. :$bill. ;$c25 cm.
500 $aIncludes index.
505 0 $aHow and why innovation at Procter & Gamble changed its game -- What P & G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.
520 $aWe live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Charan show how P & G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.--From publisher description.
610 27$aProcter and Gamble Company.$2swd
610 20$aProcter & Gamble Company.
650 0$aLeadership.
650 0$aManagement.
650 0$aCreative ability in business.
650 0$aOrganizational effectiveness.
650 0$aCorporations$xGrowth.
650 7$aUnternehmensentwicklung : Management.$2swd$3516193
700 1 $aCharan, Ram.