LEADER 02268cam a2200253 a 4500
001 367574
003 TNML
005 20171107182142.0
008 180321t2016 enka e 000 0 eng d
010 $a 2015031688
020 $a9780857855213 (hardback)
020 $a9780857857620 (pbk.) :$cNT$911$
035 $aNO000130472
035 $a917632
037 $a公共圖書館臺南分區資源中心
040 $aDLC$beng$cDLC$erda$dDLC$dTAE
050 00$aNK1510$b.H675 2016
082 04$a745.40973$222
090 $a臺南市立圖書館
100 1 $aHouze, Rebecca,$eauthor.
245 10$aNew mythologies in design and culture :$breading signs and symbols in the visual landscape /$cRebecca Houze.
260 $aLondon ;$aNew York :$bBloomsbury Academic, an imprint of Bloomsbury Publishing Plc,$c2016.
300 $axii, 260 p. :$bill. (some color) ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 $a"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"--$cProvided by publisher.
650 0$aCommunication in design$zUnited States.
650 0$aDesign$xSocial aspects$zUnited States.
650 0$aSigns and symbols$zUnited States.
653 $a文化創意