LEADER 02296pam 2200169 a 4500
001 892490
005 20181210092822.0
008 181226s2017 nyuac grb 001 0ceng d
020 $a9780307907271 (hbk.) :$cNT$1225
040 $aTWTNM$beng$dTWTNM
082 04$a977.422$222
100 1 $aMarkel, Howard,$eauthor.
245 14$aThe Kelloggs :$bthe battling brothers of Battle Creek /$cHoward Markel.
250 $aFirst edition.
260 $aNew York :$bPantheon Books,$c[2017].
300 $axxix 506 p. :$bill., portraits ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aPt. I Michigan Fever -- 1.Go West, Young Man -- 2.the Chosen One -- 3.new Brooms Sweep Clean -- 4.long-distance Learning -- Pt. Ii An Empire Of Wellness -- 5.building The San -- 6.What's More American Than Corn Flakes? -- 7.Fire! And Cease-fire -- 8.the New San -- Pt. Iii Manufacturing Health -- 9.the San's Operations -- 10.a University Of Health -- 11.will's Place -- Pt. Iv Battles Of Old Age -- 12.the Prison Of Resentment -- 13.the Doctor's Crusade Against Race Degeneracy -- 14.a Full Plate -- 15.Uneasy Lies The Head That Wears A Crown -- 16.the Final Score.
520 $aIn The Kelloggs, Howard Markel tells the sweeping American saga of these two extraordinary men whose lifelong competition with, and enmity toward, each other changed America's notion of health and wellness, and who helped to alter the course of American medicine as it emerged from the ashes of superstition and quackery into our modern era of healing, cures, and prevention. This is the story of Dr. John Harvey Kellogg, internationally known and revered, at the center of the most significant century of medicine for almost seventy years, creator of the Battle Creek Sanitarium; America's patron saint of the pursuit of wellness and his brother, Will, who, with John, experimented with malt, wheat, and corn meal to make a product he called corn flakes, followed by puffed rice and other cereals. A former patient of Kellogg's Battle Creek Sanitarium, C.W. Post, stole Kellogg's recipes in 1895 and opened his own food company in Battle Creek. The Post Cereal Company eventually became General Foods. Will founded his own cereal company in 1906: the Battle Creek Toasted Corn Flake Company, later the Kellogg Company, creating a financial bounty that resulted in endless lawsuits between the brothers.
600 10$aKellogg, John Harvey,$d1852-1943.
600 10$aKellogg, W. K.$q(Will Keith),$d1860-1951.
650 0$aPhysicians$zMichigan$vBiography.
650 0$aIndustrialists$zMichigan$vBiography.
651 0$aBattle Creek (Mich.)$vBiography.