目前查詢

歷史查詢

進階檢索

限制條件

在搜尋結果中查詢

出版年 :

至

分類法

資料類型 :

語言 :

館別

清除

關鍵字：神奇柑仔店 , 屁屁偵探 , 科學實驗王 , 哈利波特 , 東野圭吾 , x尋寶探… , PYTH… , 楓之谷大… ,

放入書櫃

列印

E-mail

匯出

Absolute value :what really influences customers in the age of (nearly) perfect information /

作者 : Rosen, Emanuel,,author. , Simonson, Itamar,,author.

出版社 : HarperBusiness,

出版年 : 2014

ISBN：0062215671|9780062215673

3 分

三民圖書查詢

館藏(5)
書目資訊
心得(0)
機讀格式
標籤

典藏館：

年代號：

卷號：

僅顯示在架

查詢

排序

條碼號	典藏館	目前所在館	索書號	館藏狀態	資料類型	預約
SN0133934	善化英語學習區	善化英語學習區	W 658.8 S611 2014	在架	西文書	預約
LS0015552	林森開架閱覽區	林森開架閱覽區	W 658.8 S611 2014 c.1	在架	西文書	預約
31204005561619	公園總館開架閱覽區	公園總館開架閱覽區	W 658.8 S611 2014	在架	西文書	預約
LS0015227	林森開架閱覽區	林森開架閱覽區	W 658.8 S611 2014	在架	西文書	預約
SG0081580	5-學甲區圖書館(閉館整修)	學甲區圖書館	W 658.8 S611 2014	在架	西文書	預約

書名： Absolute value :what really influences customers in the age of (nearly) perfect information /

紀錄類型：書目-語言資料,印刷品: 單行本

正題名[資料類型標示]/作者： Absolute value :Itamar Simonson and Emanuel Rosen.

其他題名： what really influences customers in the age of (nearly) perfect information /

作者： Simonson, Itamar,

其他作者： Rosen, Emanuel,

版本項： First edition.

出版者： New York, NY :HarperBusiness,[2014].

面頁冊數： xv, 232 p. ;24 cm.

內容註： I: The shift from relative to absolute. From relative to absolute ; The decline of irrationality ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III : A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final word.

標題： Marketing.

ISBN ： 9780062215673 (hbk.) :

發表心得

列印複製

LEADER 01739cam 2200265 a 4500
001 23335
003 TNML
005 20151129111257.0
008 180319s2014 nyu e b 001 0 eng
010 $a2013055351
020 $a9780062215673 (hbk.) :$cNT$980$
020 $a0062215671 (hbk.) :$cNT$980$
035 $a.b75165594
035 $a810217
040 $aIEP$beng$cIEP$erda$dIEP$dOCLCQ$dOCLCO$dYDXCP$dBUR$dOSU$dTWTNM
041 0 $aeng
050 14$aHF5415$b.S4969 2014
050 14$aHF5415$b.S4969 2014
082 00$a658.8$222
100 1 $aSimonson, Itamar,$eauthor.
245 10$aAbsolute value :$bwhat really influences customers in the age of (nearly) perfect information /$cItamar Simonson and Emanuel Rosen.
250 $aFirst edition.
260 $aNew York, NY :$bHarperBusiness,$c[2014].
300 $axv, 232 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aI: The shift from relative to absolute. From relative to absolute ; The decline of irrationality ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III : A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final word.
520 $aOffering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
650 0$aMarketing.
700 1 $aRosen, Emanuel,$eauthor.

LEADER 01739cam  2200265 a 4500
001 23335
003 TNML
005 20151129111257.0
008 180319s2014    nyu    e b    001 0 eng  
010   $a2013055351
020   $a9780062215673 (hbk.) :$cNT$980$
020   $a0062215671 (hbk.) :$cNT$980$
035   $a.b75165594
035   $a810217
040   $aIEP$beng$cIEP$erda$dIEP$dOCLCQ$dOCLCO$dYDXCP$dBUR$dOSU$dTWTNM
041 0 $aeng
050 14$aHF5415$b.S4969 2014
050 14$aHF5415$b.S4969 2014
082 00$a658.8$222
100 1 $aSimonson, Itamar,$eauthor.
245 10$aAbsolute value :$bwhat really influences customers in the age of (nearly) perfect information /$cItamar Simonson and Emanuel Rosen.
250   $aFirst edition.
260   $aNew York, NY :$bHarperBusiness,$c[2014].
300   $axv, 232 p. ;$c24 cm.
504   $aIncludes bibliographical references and index.
505 0 $aI: The shift from relative to absolute. From relative to absolute ; The decline of irrationality ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III : A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final word.
520   $aOffering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
650  0$aMarketing.
700 1 $aRosen, Emanuel,$eauthor.

無資料

目前查詢

歷史查詢

Absolute value :what really influences customers in the age of (nearly) perfect information /

館藏分佈狀況