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005 20190104092822.0
008 190108t20182018nyu g b 000 0 eng d
020 $a9780062698292 (hbk.) :$cNT$980
040 $aTWTNM$beng$dTWTNM
050 4$aHC59.3$b.P47 2017
082 04$a330.0905$222
100 1 $aPeretti, Jacques,$d1967-
245 14$aThe deals that made the world :$breckless ambition, backroom negotiations, and the hidden truth of business /$cJacques Peretti.
250 $aFirst edition.
260 $aNew York, NY :$bWilliam Morrow, an imprint of HarperCollinsPublishers,$c2018.
300 $a312 p. ;$c24 cm.
504 $aIncludes bibliographical references (pages 287-294) and index.
505 0 $aThe upgrade: engineering dissatisfaction -- Food: owning fat and thin -- Drugs: the medication of modern life -- Cash: killing physical money to monetize the internet -- Work: from what we do to who we are -- Risk: how chaos was harnessed by Wall Street -- Tax: why everywhere wants to be the Cayman Islands -- Wealth: the business of inequality -- Globalization: how Asia rewrote the rules -- Robots: the human swap -- Epilogue--Now: the New World.
520 $a"...much of the world around us--from the food we eat to the products we buy to the medications we take--is shaped by private negotiations and business deals few of us know about. The Deals That Made the World, takes us inside the sphere of these powerful players, examining ten groundbreaking business deals that have transformed our modern economy. Peretti reveals how corporate executives engineered an entire diet industry built on failure; how PayPal conquered online payments (and the specific behavioral science that underpins its success); and how pharmaceutical executives concocted a plan to successfully market medications to healthy people. For twenty years, Peretti has interviewed the people behind the decisions that have altered our world, from CEOs of multinational corporations to politicians, economists, and scientists. Drawing on his vast knowledge, Peretti reveals a host of fascinating and startling connections, from how Wall Street's actions on food commodities helped spark the Arab Spring to the link between the AIDS epidemic in 1980s San Francisco and the subprime mortgage crisis of 2008. Touching upon tech, finance, artificial intelligence, and the other levers of power in a postglobalization environment, Peretti offers a compelling way to understand the last hundred years--and a suggestion of what the next hundred might hold."--from Jacket flap.
650 0$aDeals.
650 0$aCommerce$xSocial aspects$xHistory$y21st century.
650 0$aConsumption (Economics)$xSocial aspects$xHistory$y21st.
650 0$aConsumer behavior.
650 0$aEconomic history.
650 0$aSocial change.$2fast
650 0$aEconomic history$y21st century.
650 0$aEconomic forecasting.$2csht
650 0$aBusiness ethics.
650 4$aBUSINESS & ECONOMICS / Corporate & Business History.
650 4$aBUSINESS & ECONOMICS / Negotiating.
650 4$aHISTORY / Modern / 20th Century.