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100 practical ways to improve customer experience :achieve end-to-end customer engagement in a multi channel world /
作者 : McDonald, Malcolm. , Newman, Martin(Business consultant).
出版社 : Kogan Page,
出版年 : 2018
ISBN：9780749482671
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書名 ： 100 practical ways to improve customer experience :achieve end-to-end customer engagement in a multi channel world /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： 100 practical ways to improve customer experience :Martin Newman and Malcolm McDonald.
其他題名 ： achieve end-to-end customer engagement in a multi channel world /
其他題名 ： One hundred practical ways to improve customer experience.
作者 ： Newman, Martin
其他作者 ： McDonald, Malcolm.
出版者 ： London ;Kogan Page,2018.
面頁冊數 ： xvii, 281 pages :illustrations ;24 cm.
內容註 ： Introduction -- Put the customer first: if you don't, someone else will -- Marketplaces and disruptors are eating lunch (taking your market share) -- Removing friction from the customer's journey: getting the basics right in travel, retail, food and beverage, leisure and financial service -- How to be in your own business -- The role of the store and its new footprint -- We live in a hyper-local world where mobile is key -- Organisational design to put the customer first -- Cultural change -- must be top down and bottom up -- Less about corporate, more about social responsibility -- Retail as a service -- Winning the hearts and minds of customers in international markets -- Customer-centric marketing communications -- A new framework for the marketing mix: the customer mix or 6Ws -- Strategic social media and its importance to the whole organisation -- The impact of AI, augmented virtual reality, machine learning and voice on customer experience -- The rise of the 'ations' in driving differentiation -- Understanding customer behaviour: turning data into actionable insight and the key drivers for customer relationship management -- So where do you start to transform your busi
標題 ： Customer relations.
ISBN ： 9780749482671 (pbk.) :
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246 3 $aOne hundred practical ways to improve customer experience.
246 3 $aHundred practical ways to improve customer experience.
260 $aLondon ;$aNew York :$bKogan Page,$c2018.
300 $axvii, 281 pages :$billustrations ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- Put the customer first: if you don't, someone else will -- Marketplaces and disruptors are eating lunch (taking your market share) -- Removing friction from the customer's journey: getting the basics right in travel, retail, food and beverage, leisure and financial service -- How to be in your own business -- The role of the store and its new footprint -- We live in a hyper-local world where mobile is key -- Organisational design to put the customer first -- Cultural change -- must be top down and bottom up -- Less about corporate, more about social responsibility -- Retail as a service -- Winning the hearts and minds of customers in international markets -- Customer-centric marketing communications -- A new framework for the marketing mix: the customer mix or 6Ws -- Strategic social media and its importance to the whole organisation -- The impact of AI, augmented virtual reality, machine learning and voice on customer experience -- The rise of the 'ations' in driving differentiation -- Understanding customer behaviour: turning data into actionable insight and the key drivers for customer relationship management -- So where do you start to transform your busi
650 0$aCustomer relations.
650 0$aCustomer services.
650 0$aMarketing.
650 0$aIndustries$xSocial aspects.
650 0$aManagement$xCommunication systems.
650 0$aOrganizational change.
653 $a青少年
700 1 $aMcDonald, Malcolm.