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008 180319s2015 enka e 000 0 eng d
010 $a2015930130
020 $a9780500518267 (hbk.) :$cNT1386$
024 3 $a9780500518267
035 $aNO000105055
035 $a883087
037 $a公共圖書館臺南分區資源中心
040 $aERASA$beng$cERASA$dYDXCP$dYNK$dUVV$dDEBSZ$dOCLCF$dUBY$dVP@$dUAB$dRTM$dTWTNM
050 4$aNC999.4.B47$bA4 2015
082 0 $a745.4$222
090 $a臺南市立圖書館
100 1 $aBierut, Michael.
245 10$aHow to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world /$cMichael Bierut.
246 30$aHow to ..
260 $aLondon :$bThames & Hudson,$c2015.
300 $a320 p. :$bill. (chiefly color) ;$c26 cm.
520 8 $aThis is a monograph, manual and manifesto by one of the world's leading graphic designers. Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas.
600 10$aBierut, Michael.
650 0$aCommercial art.
650 0$aGraphic arts.
653 $a文化創意