LEADER 01469pam 2200157 a 4500
001 942597
005 20190426092822.0
008 190514s2017 nyu grb 001 0 eng d
020 $a9781250072238 (pbk.) :$cNT$560
040 $aTWTNM$beng$dTWTNM
082 04$a658.45$222
100 1 $aGallo, Carmine,$eauthor.
245 14$aThe storyteller's secret :$bfrom TED speakers to business legends, why some ideas catch on and others don't /$cCarmine Gallo.
250 $aFirst St. Martin's Griffin edition.
260 $aNew York :$bSt. Martin's Griffin,$c2017.
300 $axix, 268 p. ;$c21 cm.
504 $aIncludes bibliographical references and index.
520 $aHow did an American immigrant without a college education go from Venice Beach T-Shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralyzing fear of public speaking to sell out Yankee stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win it the chance to host the Olympics? They told brilliant stories. In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling powerful stories; inspiring stories that could galvanize movements and actuate global change. And indeed, whether your goal is to sell, educate, fundraise, or entertain, your story is your most valuable asset. A well told story hits you like a punch to the gut; it triggers the light bulb moment, the 'aha' that illuminates the path to innovation.
650 0$aInspiration.
650 0$aPersuasion (Psychology).
650 0$aBusiness communication.
650 0$aCommunication in management.
650 0$aCommunication in organizations.
650 0$aStorytelling.