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Shoptimism :why the American consumer will keep on buying no matter what /
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書名 ： Shoptimism :why the American consumer will keep on buying no matter what /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Shoptimism :Lee Eisenberg.
其他題名 ： why the American consumer will keep on buying no matter what /
作者 ： Eisenberg, Lee,
版本項 ： 1st Free Press hardcover ed.
出版者 ： New York :Free Press,2009.
面頁冊數 ： xviii, 334 p. :ill. ;24 cm.
內容註 ： Prologue: The world, stuffed into a little black dress -- A view from within : the education of a floorwalker -- Lost in retail space : giant sponges, swarming algae, and a magic mirror that reflects the future -- How we got here : the coming of Gen Buy and the selling power of S-E-X -- Downtown : in the land of merchant princes, there lurks a master spy -- Midtown : the Sell Side can see your house from up here -- Brain wave : the search for the elusive buy button -- Bombarded : four ways to think about advertising -- You : the new them -- Poor ewe : are you a sheep, constantly grazing, easily fleeced? -- You are what you buy : in search of a unified theory -- You are why you buy : you buy for (a) status, (b) therapy, and/or (c) it's complicated -- The classic buyer : price and value : your head what to do the right thing -- The romantic buyer : novelty and desire : your heart just wants to have fun -- The stop-me-before-I-buy-again buyer : where self-indulgence ends and self-destruction begins -- Martians buy, Venusians shop : old myths die hard -- Shoptimism : final closeout : four ways to say good buy -- Afterword: The perfect gift.
標題 ： Consumer behavior
ISBN ： 9780743296250 (hbk.)
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100 1 $aEisenberg, Lee,$d1946-
245 10$aShoptimism :$bwhy the American consumer will keep on buying no matter what /$cLee Eisenberg.
250 $a1st Free Press hardcover ed.
260 $aNew York :$bFree Press,$c2009.
300 $axviii, 334 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 318-321) and index.
505 0 $aPrologue: The world, stuffed into a little black dress -- A view from within : the education of a floorwalker -- Lost in retail space : giant sponges, swarming algae, and a magic mirror that reflects the future -- How we got here : the coming of Gen Buy and the selling power of S-E-X -- Downtown : in the land of merchant princes, there lurks a master spy -- Midtown : the Sell Side can see your house from up here -- Brain wave : the search for the elusive buy button -- Bombarded : four ways to think about advertising -- You : the new them -- Poor ewe : are you a sheep, constantly grazing, easily fleeced? -- You are what you buy : in search of a unified theory -- You are why you buy : you buy for (a) status, (b) therapy, and/or (c) it's complicated -- The classic buyer : price and value : your head what to do the right thing -- The romantic buyer : novelty and desire : your heart just wants to have fun -- The stop-me-before-I-buy-again buyer : where self-indulgence ends and self-destruction begins -- Martians buy, Venusians shop : old myths die hard -- Shoptimism : final closeout : four ways to say good buy -- Afterword: The perfect gift.
520 $aOffers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.
650 0$aConsumer behavior$zUnited States.
650 0$aConsumers$zUnited States.