LEADER 02808cam a2200253 a 4500
001 1048757
008 200930s2019 nyu b 000 0 eng
010 $a 2018959503
020 $a9781400209972$q(hbk.) :$cNT$842
020 $a1400209978$q(hbk.)
035 $aNO000195708
037 $b公共圖書館臺南分區資源中心
040 $aPX0$beng$cPX0$dBDX$dJAS$dYDX$dOCLCF$dLE#$dDLC$dTNTNM$eaacr2
042 $alccopycat
050 00$aHF5415.332.W66$bB74 2019
082 04$a658.8/04$222
090 $a臺南市立圖書館
100 1 $aBrennan, Bridget.
245 10$aWinning her business :$bhow to transform the customer experience for the world's most powerful consumers /$cBridget Brennan.
260 $aNew York, NY :$bHarperCollins Leadership,$cc2019.
300 $axx, 211 p. ;$c24 cm.
504 $aIncludes bibliographical references.
505 0 $aYour biggest growth market is already here -- What selling looks like now -- The four motivators framework -- Motivator#1: Connected: Create an emotional connection with your customers -- Motivator #2: Inspired: Inspire your customers to do business with you -- Motivator #3: Confident: Instill customers' confidence in you and your products -- Motivator #4: Appreciated: Make your customers feel appreciated for their business -- Top trends driving women's buying patterns: A roadmap to exceeding customer expectations -- Your Monday morning action plan.
520 $a"Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business; inspired to buy from them specifically; confident in their buying decisions, and; appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business."--provided by publisher.
650 0$aConsumer behavior.
650 0$aMarketing.
650 0$aWomen consumers.
653 $a樂活環保
653 $a知識性