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Why she buys :the new strategy for reaching the world's most powerful consumers /
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書名 ： Why she buys :the new strategy for reaching the world's most powerful consumers /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Why she buys :Bridget Brennan.
其他題名 ： the new strategy for reaching the world's most powerful consumers /
作者 ： Brennan, Bridget.
版本項 ： 1st paperback ed.
出版者 ： New York :Crown Business,2011.
面頁冊數 ： viii, 306 p. ;21 cm.
附註 ： Originally published in hardcover in 2009.
內容註 ： Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business.
標題 ： Women consumers.
ISBN ： 9780307450395 (pbk.)
發表心得
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100 1 $aBrennan, Bridget.
245 10$aWhy she buys :$bthe new strategy for reaching the world's most powerful consumers /$cBridget Brennan.
250 $a1st paperback ed.
260 $aNew York :$bCrown Business,$c2011.
300 $aviii, 306 p. ;$c21 cm.
500 $aOriginally published in hardcover in 2009.
500 $aIncludes updated introduction with author's postcript, dated September 2011, also changes in chapters 5 & 6. Chapter The X to Y Mencyclopedia has been removed.
504 $aIncludes bibliographical references (p. 285-292) and index.
505 0 $aWomen are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business.
650 0$aWomen consumers.
650 0$aConsumer behavior.
650 0$aMarketing.