作者 : Nelson, Tara-Nicholle,,author.
出版社 : Berrett-Koehler Publishers, Inc. a BK Business book
出版年 : 2017
ISBN:9781626568839
書名 : The transformational consumer :fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser /
紀錄類型 : 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 : The transformational consumer :Tara-Nicholle Nelson.
其他題名 : fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser /
作者 : Nelson, Tara-Nicholle,
版本項 : 1 Edition.
出版者 : Oakland, CA :Berrett-Koehler Publishers, Inc. a BK Business book[2017].
面頁冊數 : xi, 160 p. ;25 cm.
內容註 : Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformationalconsumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author.
標題 : Consumer satisfaction.
ISBN : 9781626568839 (hbk.) :