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008 230825s2023 nyu g b 001 0 eng d
010 $a 2022023797
020 $a9780063204935$q(hbk.) :$cUSD32.00
040 $aDLC$beng$cDLC$dOCLCF$dOI6$dJVK$dUAP$dILC$dVP@$dTWTNM
050 00$aBF637.P4$bB37 2023
082 04$a153.852$222
100 1 $aBerger, Jonah.
245 10$aMagic words :$bwhat to say to get your way /$cJonah Berger.
246 30$aWhat to say to get your way
250 $a1st ed.
260 $aNew York, NY :$bHarper Business, an imprint of HarperCollinsPublishers,$c2023.
300 $aviii, 245 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 227-234) and index.
505 0 $aIntroduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Referenceguide for using and applying natural language processing.
520 $aWords are how we persuade, communicate, and connect. But certain words have more impact than other: they're better at changing minds, engaging audiences, and driving action. Berger takes us inside the new science of language-- and shows you how to use it. He shares actionable tools to help you increase your impact, and discover the leverage of magic words. -- adapted from jacket.
650 0$aPersuasion (Psychology).
650 0$aCommunication.