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The transformational consumer :fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser /
作者 : Nelson, Tara-Nicholle,,author.
出版社 : Berrett-Koehler Publishers, Inc. a BK Business book
出版年 : 2017
ISBN：9781626568839
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書名 ： The transformational consumer :fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： The transformational consumer :Tara-Nicholle Nelson.
其他題名 ： fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser /
作者 ： Nelson, Tara-Nicholle,
版本項 ： 1 Edition.
出版者 ： Oakland, CA :Berrett-Koehler Publishers, Inc. a BK Business book[2017].
面頁冊數 ： xi, 160 p. ;25 cm.
內容註 ： Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformationalconsumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author.
標題 ： Consumer satisfaction.
ISBN ： 9781626568839 (hbk.) :
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100 1 $aNelson, Tara-Nicholle,$eauthor.
245 14$aThe transformational consumer :$bfuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser /$cTara-Nicholle Nelson.
250 $a1 Edition.
260 $aOakland, CA :$bBerrett-Koehler Publishers, Inc. a BK Business book$c[2017].
300 $axi, 160 p. ;$c25 cm.
505 0 $aPrologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformationalconsumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author.
650 0$aConsumer satisfaction.
650 0$aMarketing.