LEADER 02327pam 2200133 a 4500
001 939107
005 20190426092822.0
008 190514s2016 nyua g 000 0 eng d
020 $a9780062414953 (pbk.) :$cNT$525
082 04$a706.88$222
100 1 $aHuff, Cory,$d1980-.
245 10$aHow to sell your art online :$blive a successful creative life on your own terms /$cCory Huff ; illustrations by Cynthia Morris.
246 30$aLive a successful creative life on your own terms.
260 $aNew York NY :$bHarper Design an imprint of HarperCollins Publishers,$c[2016]
300 $a184 pages :$bcolor illustrations ;$c18 cm.
505 0 $a"An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artisthow to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising--explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can't always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person--and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers--and sell their work without selling out."--Publisher's description.
650 0$aArt$xMarketing.
650 0$aOnline social networks.
650 0$aInternet marketing.
650 0$aElectronic commerce.