LEADER 03182pam 2200193 a 4500
001 941914
005 20190426092822.0
008 190514s2017 nyu g b 001 0 eng d
010 $a2017020824
020 $a9781616896249 (hbk.) :$cNT$1225
040 $aTWTNM$beng$dTWTNM
050 00$aNC998.5.A1$bB45 2017
082 04$a741.6$222
100 1 $aBierut, Michael,$eauthor.
245 10$aNow you see it and other essays on design /$cMichael Bierut.
250 $aFirst edition.
260 $aNew York :$bPrinceton Architectural Press,$c[2017].
300 $a240 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aPreface -- From drawing board to desktop -- Learning to draw with Jon Gnagy -- This is my process -- Donal McLaughlin's Little Button -- New house -- The figure/ ground relationship -- What's that crashing sound, or Eisenman in Cincinnati -- Cheap music and commercial art - - Style: An inventory -- Thirteen ways of looking at typeface -- Invasion of the neutered sprites -- Fear of color -- Flat, simple, and funny: The world of Charley Harper -- The it factor -- HelmutKrone, Period. -- Pitch perfect -- Jerry Della Femina and the cult of advertising personality -- The four lessons of Lou Dorfsman -- That elusive silver bullet -- Would it kill you to smile? -- You're so intelligent -- There is no why -- The graphic glass ceiling -- What Lella knew -- Speech, speech -- Vinyl fetish -- Now you see it -- I love the '80s -- Battle hymn of the tiger mentor, or why modernist designers are superior -- Will the real Ernst Bettler please stand up? -- Our little secret -- Alan Fletcher: Living by design -- Fitting -- The faux ball game -- The smartest logo in the room -- Everything I know about design I learned from the Sopranos -- When in Helvetica -- Designing through a recession -- When design gets in the way -- How to be ugly -- Five ways to design for a cause - - Designing Obama -- Graphic design criticism as a spectator sport -- Spoiler alert! or happy Father's Day -- My handicap -- Positively Michael Patrick Cronan -- The poster that launched a movement (or not) -- The typeface of truth -- Seven things designers can learn from stand-up comics -- As long as it's fun -- Not diving but swimming - - The School of Massimo -- I'm with her -- Interview with Peter Merholz.
520 $aDesign is a way to engage with real content, real experience, writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the forward logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper,and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection--$cProvided by publisher.
650 0$aCommercial art$zUnited States.
650 0$aGraphic arts$zUnited States.