LEADER 01816cam a2200253 a 4500
001 1048422
008 200930s2019 enka b 001 0 eng
020 $a9781138228917$q(pbk.) :$cNT$669
020 $a1138228915$q(pbk.)
035 $aNO000195624
037 $b公共圖書館臺南分區資源中心
040 $aLBSOR/DLC$beng$cDLC$dOCLCO$dOCLCF$dYDX$dUtOrBLW$dTNTNM$eaacr2
042 $apcc
050 00$aHB74.P8$bC67 2019
082 00$a330.01/9$222
090 $a臺南市立圖書館
100 1 $aCorr, Philip J.
245 10$aBehavioral economics :$bthe basics /$cPhilip Corr and Anke Plagnol.
260 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$cc2019.
300 $ax, 249 p. ;$c20 cm.
490 1 $aThe basics
504 $aIncludes bibliographical references and index.
505 0 $aWhat is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion.
520 $a"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--$cProvided by publisher.
650 0$aConsumer behavior.
650 0$aEconomics$xPsychological aspects.
653 $a樂活環保
653 $a知識性
700 1 $aPlagnol, Anke C.
830 0$aBasics (Routledge (Firm))