LEADER 02718cam a2200193 a 4500
001 899973
005 20190104092822.0
008 190108s2018 nyu g 000 0 eng d
010 $a2018020079
019 $a1038017026
020 $a9780062673046 (hbk.) :$cNT$1050
040 $aTWTNM$beng$dTWTNM
050 00$aG70.212$b.K545 2018
082 04$a338.761526$222
100 1 $aKilday, Bill.
245 10$aNever lost again :$bthe Google mapping revolution that sparked new industries and augmented our reality /$cBill Kilday.
250 $aFirst edition.
260 $aNew York, NY :$bHarperBusiness,$c[2018].
300 $axvi, 347 p. ;$c24 cm.
505 00$gWHERE ARE WE GOING?: THE START-UP YEARS.$tThe Superman thing --$tPowers of ten --$tThe green folder --$tOut of gas --$tSituation room --$tBehind the curtain --$tSeries B or Series G? --$gRECALCULATING: THE GOOGLE YEARS.$tFeeling lucky -- Table for 33 --$tA friendly wager in Building 41 --$tLaunching Google Maps mania --$tSparking a new industry --$tHello, Google Earth --$tDashboard for the planet --$tYou: a blue dot --$tOkay , Google, where am I? --$tStreet cred --$t4,000 lattes --$tGoogle's new eye in the sky --$tProject Ground Truth --$tMoonshot complete. Now on to Mars --$gEpilogue:$tDid you get one?.
520 $aNever Lost Again chronicles the evolution of mapping technology--the overnight success twenty years in the making. Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map.--Amazon.com.
650 0$aMaps$xComputer network resources.
650 0$aGeographic information systems$xSocial aspects.
650 0$aDigital mapping.
650 0$aInternet in cartography.