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Copywriting :successful writing for design, advertising, and marketing /
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書名 ： Copywriting :successful writing for design, advertising, and marketing /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Copywriting :Mark Shaw.
其他題名 ： successful writing for design, advertising, and marketing /
其他題名 ： Successful writing for design, advertising, and marketing
作者 ： Shaw, Mark,
版本項 ： 2nd ed.
出版者 ： London :Laurence King,c2012.
面頁冊數 ： 240 p. :col. ill. ;25 cm.
附註 ： Previous ed.: 2009.
內容註 ： Getting to grips with copywriting--The art of writing great copy--Writing for brand and marketing--Writing for advertising and direct marketing--Writing for retailing and products--Writing for company magazines, newsletters, and internal communicatinos--Writing for catalogs--Writing for the digital environment.
標題 ： Advertising copy.
ISBN ： 9781780670003 (pbk.) :
發表心得
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245 10$aCopywriting :$bsuccessful writing for design, advertising, and marketing /$cMark Shaw.
246 30$aSuccessful writing for design, advertising, and marketing
250 $a2nd ed.
260 $aLondon :$bLaurence King,$cc2012.
300 $a240 p. :$bcol. ill. ;$c25 cm.
500 $aPrevious ed.: 2009.
504 $aIncludes bibliographical references and index.
505 0 $aGetting to grips with copywriting--The art of writing great copy--Writing for brand and marketing--Writing for advertising and direct marketing--Writing for retailing and products--Writing for company magazines, newsletters, and internal communicatinos--Writing for catalogs--Writing for the digital environment.
520 $a"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.
650 0$aAdvertising copy.
650 0$aMarketing.
653 $a文化創意