LEADER 01958cam a2200241 a 4500
001 1048542
008 200930s2019 enka b 001 0 eng
010 $a 2019285494
020 $a9780749484309$q(pbk.) :$cNT$901
020 $a0749484306$q(pbk.)
035 $aNO000195710
037 $b公共圖書館臺南分區資源中心
040 $aNLGGC$beng$cNLGGC$dESU$dBDX$dOCLCO$dOCLCF$dGSE$dEAU$dDLC$dTNTNM$eaacr2
042 $alccopycat
050 00$aHF5415.525$b.D34 2019
082 04$a658.812$222
090 $a臺南市立圖書館
100 1 $aDaffy, Chris.
245 10$aCreating customer loyalty :$bbuild lasting loyalty using customer experience management /$cChris Daffy.
260 $aLondon ;$aNew York, NY :$bKogan Page,$cc2019.
300 $axii, 247 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 238-239) and index.
520 $aUnwavering customer loyalty is the ultimate dream for any business leader. This book shows consumer-facing and B2B organizations how to improve and finesse their approach to customers and, as a result, enjoy unprecedented customer loyalty. The book offers easy-to-understand strategies for creating a sustainable customer experience programme that will win loyal customers -- and keep them. Using fascinating examples from companies such as Lexus, Aldi, Dyson, The Ritz-Carlton, and Virgin Atlantic, the book demonstrates how to focus solely on the things that enable and increase success. Readers will learn to implement strategies that transform loyalty into a habit and to structure a business that attracts and retains the best customers. Ultimately, this will lead to increased market share, improved sales, an enhanced reputation, and higher profitability. Expertly explaining integral aspects such as customer expectation and customer memory management, the book will empower business leaders to make every occasion epic and build their brands through unforgettable stories and positive memories.
650 0$aCustomer loyalty.
650 0$aCustomer relations$xManagement.
650 0$aSuccess in business.
653 $a樂活環保
653 $a知識性