目前查詢
歷史查詢
The new rules of marketing & PR :how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
- 館藏(1)
- 書目資訊
- 心得(0)
- 機讀格式
- 標籤
書名 ： The new rules of marketing & PR :how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： The new rules of marketing & PR :David Meerman Scott.
其他題名 ： how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
其他題名 ： How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
作者 ： Scott, David Meerman.
版本項 ： 4th ed.
出版者 ： Hoboken, New Jersey :John Wiley & Sons, Inc.,c2013.
面頁冊數 ： xxiii, 439 p. ;23 cm.
附註 ： Includes index.
標題 ： Public relations.
ISBN ： 1118488768 (pbk.) :
發表心得
LEADER 01333nam 2200241 a 4500
001 1616
003 TNML
005 20150520180202.0
008 180319s2013 nju g 001 0 eng
010 $a2013010132
020 $a1118488768 (pbk.) :$cUSD24.00$
020 $a9781118488768 (pbk.) :$cUSD24.00$
035 $a838145
040 $aDLC$beng$cDLC$erda$dDLC$dSKYRV$dTWTNM
050 00$aHF5415.1265$b.S393 2013
082 00$a658.8/72$223
100 1 $aScott, David Meerman.
245 14$aThe new rules of marketing & PR :$bhow to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /$cDavid Meerman Scott.
246 30$aHow to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
246 3 $aThe new rules of marketing and PR
250 $a4th ed.
260 $aHoboken, New Jersey :$bJohn Wiley & Sons, Inc.,$cc2013.
300 $axxiii, 439 p. ;$c23 cm.
500 $aIncludes index.
520 $aOffers a step-by-step action plan for harnessing the powerof modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
650 0$aPublic relations.
650 0$aInternet marketing.