LEADER 01510cam a2200229 a 450
001 1164721
008 230926s2017 caua e b 001 0 eng c
010 $a 2016048652
020 $a9780804792219$q(hbk.) :$cNT$2462
035 $aNO000233672
037 $b公共圖書館臺南分區資源中心
040 $aCSt/DLC$beng$cCSt$dDLC$dTWTNM
050 00$aHD9999.C9472$bK43 2017
082 0 $a658.421$223
090 $a臺南市立圖書館
100 1 $aKhaire, Mukti,$d1973-
245 10$aCulture and commerce :$bthe value of entrepreneurship in creative industries /$cMukti Khaire.
246 30$aValue of entrepreneurship in creative industries
260 $aStanford, CA :$bStanford Business Books, an imprint of Stanford University Press,$cc2017.
300 $axx, 254 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [209]-243) and index.
520 $aArt and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Case studies of firms from Chanel and Penguin to tastemakers like the Sundance Institute and the Pritzker Prize illuminate how creative entrepreneurs influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.
650 0$aCultural industries.
650 0$aEntrepreneurship.
650 0$aArts$xEconomic aspects.
650 0$aArts$xMarketing.
653 $a地方創生
653 $a知識性