LEADER 02705pam 2200193 a 4500
001 943750
005 20190426092822.0
008 190514s2014 cau g b 001 0 eng d
010 $a 2014009525
020 $a9781609949648 (hbk.) :$cNT$978
040 $aTWTNM$beng$dTWTNM
050 00$aHC79.E5$bZ4483 2014
082 04$a658.4083$222
100 1 $aZhexembayeva, Nadya.
245 10$aOverfished ocean strategy :$bpowering up innovation for a resource-deprived world /$cNadya Zhexembayeva.
260 $aSan Francisco :$bBerrett-Koehler Publishers, Inc.,$c[2014].
300 $avii, 195 p. ;$c25 cm.
504 $aIncludes bibliographical references (pages 175-187) and index.
505 8 $aMachine generated contents note: Where Are the Fish? The New Competitive Reality -- The Death of Green...or Is Your Marriage Sustainable? -- The Overfished Ocean Strategy: Five Secrets That Make It Work -- One: From Line to Circle -- Two: From Vertical to Horizontal -- Three: From Growth to Growth -- Four: From Plan to Model -- Five: From Department to Mindset -- Conclusion: What Should Business Do.
520 $a" We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity--the overfished ocean--is the reality virtually every company is swimmingin. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage. Overfished Ocean Strategy offers five essential principles for developingproducts and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making "green" products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore"--$cProvided by publisher.
520 $a"Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"--$cProvided by publisher.
650 0$aSustainable development.
650 0$aRecycling (Waste, etc.).
650 0$aScarcity.
650 0$aGreen marketing.
650 0$aNatural resources$xManagement.