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The hidden persuaders /
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書名 ： The hidden persuaders /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： The hidden persuaders /Vance Packard ; with an introduction by Mark Crispin Miller.
作者 ： Packard, Vance,
版本項 ： Reissue ed.
出版者 ： Brooklyn, N.Y. :Ig Pub.,c2007.
面頁冊數 ： 240 p. ;21 cm.
附註 ： Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
標題 ： Advertising
ISBN ： 9780978843106
發表心得
LEADER 00618nam 2200145 a 4500
001 1139564
008 221212s2007 nyu g b 000 0 eng d
020 $a9780978843106$q(hbk.) :$cUSD16.95
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dBAKER$dUKM$dYDXCP$dCRH$dDLC$dTWTNM
082 04$a659.101/9$223
100 1 $aPackard, Vance,$d1914-1996.
245 14$aThe hidden persuaders /$cVance Packard ; with an introduction by Mark Crispin Miller.
250 $aReissue ed.
260 $aBrooklyn, N.Y. :$bIg Pub.,$cc2007.
300 $a240 p. ;$c21 cm.
500 $aOriginally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
504 $aIncludes bibliographical references (p. 26-27).
650 0$aAdvertising$xPsychological aspects.
650 0$aConsumers$xPsychology.
650 0$aAdvertising, Political.
650 0$aPropaganda.
650 0$aControl (Psychology)