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Switch :how to change things when change is hard /
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書名 ： Switch :how to change things when change is hard /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Switch :Chip Heath and Dan Heath.
其他題名 ： how to change things when change is hard /
其他題名 ： How to change things when change is hard
作者 ： Heath, Chip.
其他作者 ： Heath, Dan,
版本項 ： 1st ed.
出版者 ： New York :Currency,2010.
面頁冊數 ： 305 p. :ill. ;22 cm.
內容註 ： Three surprises about change -- Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination -- Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people -- Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going -- How to make a switch -- Overcoming obstacles -- Next steps.
標題 ： Change (Psychology)
ISBN ： 9780385528757
集叢項 ： Business book summary
發表心得
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020 $a9780385528757$q(hbk.) :$cUSD29.00
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082 04$a303.4$223
100 1 $aHeath, Chip.
245 10$aSwitch :$bhow to change things when change is hard /$cChip Heath and Dan Heath.
246 30$aHow to change things when change is hard
250 $a1st ed.
260 $aNew York :$bCurrency,$c2010.
300 $a305 p. :$bill. ;$c22 cm.
490 1 $aBusiness book summary
504 $aIncludes bibliographical references (p. [267]-292) and index.
505 0 $aThree surprises about change -- Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination -- Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people -- Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going -- How to make a switch -- Overcoming obstacles -- Next steps.
520 $aIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
650 0$aChange (Psychology)
650 0$aAdaptability (Psychology)
700 1 $aHeath, Dan,$d1973-
830 0$aBusiness book summary.