作者 : Vaynerchuk, Gary.
出版社 : Harper Business an imprint of HarperCollinsPublishers,
出版年 : 2013
ISBN:9780062273062
書名 : Jab, jab, jab, right hook :how to tell your story in a noisy social world /
紀錄類型 : 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 : Jab, jab, jab, right hook :Gary Vaynerchuk.
其他題名 : how to tell your story in a noisy social world /
其他題名 : How to tell your story in a noisy social world.
作者 : Vaynerchuk, Gary.
出版者 : New York NY :Harper Business an imprint of HarperCollinsPublishers,[2013]
面頁冊數 : xx, 195 pages :illustrations (chiefly color) ;24 cm.
內容註 : "When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, contextmatters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter,and Tumblr"-- Provided by publisher.
標題 : Internet marketing.
ISBN : 9780062273062 (hbk.) :