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Alchemy :the dark art and curious science of creating magic in brands, business, and life /
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書名 ： Alchemy :the dark art and curious science of creating magic in brands, business, and life /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Alchemy :Rory Sutherland.
其他題名 ： the dark art and curious science of creating magic in brands, business, and life /
其他題名 ： Dark art and curious science of creating magic in brands business, and life
作者 ： Sutherland, Rory,
版本項 ： 1st William Morrow hbk..
出版者 ： New York, NY :William Morrow,c2019.
面頁冊數 ： xiv, 362 p. :ill. ;24 cm.
附註 ： "Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso.
內容註 ： Rory's rules of alchemy -- Prologue: Challenging Coca-Cola -- Introduction: Cracking the (human) code -- On the uses and abuses of reason -- An alchemist's tale (or why magic really still exists) -- Signalling -- Subconscious hacking : signalling to ourselves -- Satisficing -- Psychophysics -- How to be an alchemist -- Conclusion: On being a little less social.
標題 ： Branding (Marketing)
ISBN ： 9780062388414
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245 10$aAlchemy :$bthe dark art and curious science of creating magic in brands, business, and life /$cRory Sutherland.
246 30$aDark art and curious science of creating magic in brands business, and life
246 33$aAlchemy :$bthe surprising power of ideas that don't make sense
250 $a1st William Morrow hbk..
250 $a1st U.S. ed.
260 $aNew York, NY :$bWilliam Morrow,$cc2019.
300 $axiv, 362 p. :$bill. ;$c24 cm.
500 $a"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso.
504 $aIncludes bibliographical references (pages 359-360).
505 0 $aRory's rules of alchemy -- Prologue: Challenging Coca-Cola -- Introduction: Cracking the (human) code -- On the uses and abuses of reason -- An alchemist's tale (or why magic really still exists) -- Signalling -- Subconscious hacking : signalling to ourselves -- Satisficing -- Psychophysics -- How to be an alchemist -- Conclusion: On being a little less social.
520 $aBased on thirty years of field work inside the largest experiment in human behavior ever conceived -- the forever-unfolding pageant of consumer capitalism -- Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
650 0$aBranding (Marketing)$xPsychological aspects.
650 0$aMarketing$xPsychological aspects.
650 0$aAdvertising$xPsychological aspects.
650 0$aBranding (Marketing)
650 0$aMarketing.
650 0$aSuccess in business.
653 $a樂活環保
653 $a知識性