LEADER 01780pam 2200193 a 4500
001 941944
005 20190426092822.0
008 190514s2018 nyu g b 000 0 eng d
010 $a2017020104
020 $a9781616896393 (hbk.) :$cNT$2625
040 $aTWTNM$beng$dTWTNM
050 00$aP93.5$b.G725 2018
082 04$a302.222$222
245 00$aGraphic design discourse :$bevolving theories, ideologies, and processes of visual communication /$cedited by Henry Hongmin Kim.
250 $aFirst edition.
260 $aNew York :$bPrinceton Architectural Press,$c[2018].
300 $a455 p. ;$c25 cm.
504 $aIncludes bibliographical references.
505 0 $aDisruption of convention: against humanism -- Modernism, the beginning: rational and critical thinking -- Artist, designer, and engineer: an age of new aesthetics -- Language, type, and typography: dissemination of information -- Postmodernism and de(con)structionism: expressing subjectivity -- Auterism: authority and authenticity -- Design ethics: ideology and faith -- Essential design: toward timelessness -- Structural process of design: consilience and concrescence-- Graphic design discourse.
520 $aSince its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century--$cProvided by publisher.
650 0$aVisual communication$xMethodology.
650 0$aGraphic arts$xMethodology.
700 1 $aKim, Henry Hongmin,$eeditor.