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Adolescents, family and consumer behaviour :a behavioural study of adolescents in Indian urban families /
作者 : Kaur, Harleen(Professor of management) , Singh, Chandan Deep.
出版社 : Routledge,
出版年 : 2020
ISBN：0367408899|9780367408893
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書名 ： Adolescents, family and consumer behaviour :a behavioural study of adolescents in Indian urban families /
紀錄類型 ： 書目-語言資料,印刷品: 單行本
正題名[資料類型標示]/作者 ： Adolescents, family and consumer behaviour :Harleen Kaur and Chandan Deep Singh.
其他題名 ： a behavioural study of adolescents in Indian urban families /
其他題名 ： Behavioural study of adolescents in Indian urban families
作者 ： Kaur, Harleen
其他作者 ： Singh, Chandan Deep.
出版者 ： New York, NY :Routledge,c2020.
面頁冊數 ： ix, 190 p. :ill. ;23 cm.
標題 ： Young consumers
ISBN ： 9780367408893
集叢項 ： Routledge focus on business & management
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100 1 $aKaur, Harleen$c(Professor of management)
245 10$aAdolescents, family and consumer behaviour :$ba behavioural study of adolescents in Indian urban families /$cHarleen Kaur and Chandan Deep Singh.
246 30$aBehavioural study of adolescents in Indian urban families
260 $aNew York, NY :$bRoutledge,$cc2020.
300 $aix, 190 p. :$bill. ;$c23 cm.
490 1 $aRoutledge focus on business & management
490 1 $aRoutledge focus
504 $aIncludes bibliographical references (p. [172]-185) and index.
520 $a"Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buying decision making is directed in a way that they must act as customers in the society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision-making should be investigated. In comparison to Western society, Indian is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents' buying decision-making. Adolescents' Role in Buying and Decision Making studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents' buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management."--Provided by publisher.
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650 0$aTeenage consumers$zIndia.
650 0$aFamilies$xDecision making$zIndia.
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700 1 $aSingh, Chandan Deep.
830 0$aRoutledge focus on business & management.
830 0$aRoutledge focus.