LEADER 02441pam 2200181 a 4500
001 893705
005 20181210092822.0
008 181226s2018 caua g b 000 0 eng
010 $a 2017061149
020 $a9781523094783 (pbk.) :$cNT$593
040 $aTWTNM$beng$dTWTNM
050 00$aHD62.5$b.R69 2018
082 04$a658.11$222
100 1 $aRowe, Sharon,$eauthor.
245 14$aThe magic of tiny business :$byou don't have to go big to make a great living /$cSharon Rowe ; illustrations by Julian Rowe.
250 $aFirst Edition.
260 $aOakland, CA :$bBerrett-Koehler Publishers Inc.,$c[2018].
300 $axiii, 142 p. :$bill. ;$c21 cm.
504 $aIncludes bibliographical references (pages 123-127).
520 $a"Too many of us feel trapped by work that doesn't allow us to live our purpose, feed our passions, or use our gifts. We fantasize about starting our own business, but we're told this will mean going deeply into debt, spending years working eighty hours a week, and coping with the relentless pressure to grow. Sharon Rowe says there's another way: go tiny. She is here to show you how. Tiny isn't a size--it's a state of mind. Like a tiny house, a tiny business is built on maintaining a laser focus on what is absolutely essential to you. It's defined by your priorities and intentions, not by how many employees you have. As a young mother with a newborn child, what mattered to Rowe when starting Eco-Bags Products was having a flexible schedule, time for her family (one of her mantras was "Never miss a school play"), time for herself, and financial security and doing something that made the world a better place. Lacking an angel investor and starting from scratch, with limited capital or business experience, Rowe created a company that enabled her to achieve all those goals. Using the story of Eco-Bags Products as a case study, Rowe takes you step-by-step through the process of creating a successful tiny business. She shows how to test your concept, convey your values, prepare for upturns and downturns, manage your money, create alliances, and more, always staying true to the "tiny" ethos. You'll learn how to grow sustainably, practice patience, and be consistent and persistent with what you stand for. Featuring cartoons and illustrations by New Yorker cartoonist Julian Rowe, The Magic of Tiny Business is a breath of fresh air for business owners andentrepreneurs who want the freedom and autonomy of owning their own business without compromising their personal values"--$cProvided by publisher.
650 0$aNew business enterprises.
650 0$aSmall business$xManagement.