LEADER 01702nam 2200169 a 4500
001 1174824
008 231207s2022 nyua g b 001 0 eng d
020 $a9781982108649$q(pbk.) :$cUSD17.99
040 $aDLC$beng$cDLC$dOCLCF$dGK8$dJAS$dIK2$dUAP$dIEP$dJQM$dLEB$dOCLCO$dYDX$dOCLCO$dOCLCQ$dTXSCH$dOCL$dWKP$dOCLCO$dCFI$dOCLCO$dCTU$dTWTNM
082 04$a303.3/42$223
100 1 $aBerger, Jonah.
245 14$aThe catalyst :$bhow to change anyone's mind /$cJonah Berger.
246 30$aHow to change anyone's mind
250 $a1st Simon & Schuster trade pbk. ed.
260 $aNew York, N.Y. :$bSimon & Schuster Paperbacks,$c2022.
300 $ax, 270 p. :$bill. ;$c22 cm.
504 $aIncludes bibliographical references and index.
505 0 $aReactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendices: Active listening ; Applying freemium ; Force field analysis.
520 $a"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst"--Publisher's description.
650 0$aChange (Psychology)
650 0$aPersuasion (Psychology)