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Branded interactions :marketing through design in the digital age /

作者 : Spies, Marco. , Wenger, Katja.

出版社 : Thames & Hudson,

出版年 : 2020

ISBN：0500023700|9780500023709

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條碼號	典藏館	目前所在館	索書號	館藏狀態	資料類型	附件	預約人數	備註	預約
SRRC20103124	新總館3F分區資源中心-文化創意	新總館3F分區資源中心-文化創意	ECC 658.87 S755 2020	在架	資源中心文化創意西文書		0		預約

書名： Branded interactions :marketing through design in the digital age /

紀錄類型：書目-語言資料,印刷品: 單行本

正題名[資料類型標示]/作者： Branded interactions :Marco Spies & Katja Wenger.

其他題名： marketing through design in the digital age /

其他題名： Marketing through design in the digital age

作者： Spies, Marco.

其他作者： Wenger, Katja.

版本項： Rev. and updated ed.

出版者： London ;Thames & Hudson,c2020.

面頁冊數： 351 p. :col. ill. ;27 cm.

附註： Translation of : Branded interactions

標題： Branding (Marketing)

ISBN ： 9780500023709

譯自款目題名： Branded interactions

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240 10$aBranded interactions.$lEnglish
245 10$aBranded interactions :$bmarketing through design in the digital age /$cMarco Spies & Katja Wenger.
246 30$aMarketing through design in the digital age
250 $aRev. and updated ed.
260 $aLondon ;$aNew York :$bThames & Hudson,$cc2020.
300 $a351 p. :$bcol. ill. ;$c27 cm.
500 $aTranslation of : Branded interactions
500 $aFirst published in 2015, this edition is revised and updated in 2020.
500 $aIncludes index.
500 $aTranslation of: Branded Interactions, Lebendige Markenerlebnisse für eine neue Zeit.
520 $a"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre. This extensively updated edition of Branded Interactions is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible enough to let creativity shine."--Back cover.
546 $aTranslated from the German.
650 0$aBranding (Marketing)
650 0$aInternet marketing.
650 0$aSocial media$xEconomic aspects.
653 $a文化創意
653 $a人文藝術
700 1 $aWenger, Katja.
765 0 $tBranded interactions

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245 10$aBranded interactions :$bmarketing through design in the digital age /$cMarco Spies & Katja Wenger.
246 30$aMarketing through design in the digital age
250   $aRev. and updated ed.
260   $aLondon ;$aNew York :$bThames & Hudson,$cc2020.
300   $a351 p. :$bcol. ill. ;$c27 cm.
500   $aTranslation of : Branded interactions
500   $aFirst published in 2015, this edition is revised and updated in 2020.
500   $aIncludes index.
500   $aTranslation of: Branded Interactions, Lebendige Markenerlebnisse für eine neue Zeit.
520   $a"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre. This extensively updated edition of Branded Interactions is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible enough to let creativity shine."--Back cover.
546   $aTranslated from the German.
650  0$aBranding (Marketing)
650  0$aInternet marketing.
650  0$aSocial media$xEconomic aspects.
653   $a文化創意
653   $a人文藝術
700 1 $aWenger, Katja.
765 0 $tBranded interactions

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