LEADER 02605cam 22002534a 4500
001 397650
003 TNML
005 20120821145532.0
008 050503s2005 nyua b 001 0 eng
020 $a1591840880 (hbk.)
020 $a9781591840886 (hbk.)
035 $a(OCoLC)60323156$z(OCoLC)62348303$z(OCoLC)70219642$z(OCoLC)70707092$z(OCoLC)74809749
035 $a738358
040 $aDLC$beng$cDLC$dBAKER$dC#P$dIXA$dVP@$dBUR$dTWTNM
041 $aeng
050 00$aHD9696.8.U64$bG663 2005
082 00$a338.7$222
100 1 $aBattelle, John,$d1965-
245 14$aThe search :$bhow Google and its rivals rewrote the rules of business and transformed our culture /$cJohn Battelle.
246 30$aGoogle and its rivals changed everything
260 $aNew York :$bPortfolio,$c2005.
300 $a311 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [287]-299) and index.
505 0 $aThe database of intentions -- Who, what, where, why, when? and how (much)? -- Search before Google is born -- Google -- A billion dollars, one nickel at a time: the Internet gets a new subsiness model -- Google 2000-2004: zero to $3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search.
520 $a[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.
610 20$aGoogle (Firm)
610 26$aGoogle (Firme)
630 00$aGoogle.
650 07$aInformationsgesellschaft.$2swd
650 07$aNew Economy.$2swd
650 07$aGesellschaft.$2swd
650 07$aEntwicklung.$2swd
650 07$aWorld Wide Web.$2swd$3516182
650 07$aGoogle.$2swd
650 0$aInternet industry$zUnited States.
650 0$aWeb search engines.
650 0$aInternet searching.
650 0$aInformation society$zUnited States.
650 6$aMoteurs de recherche sur Internet.
650 6$aRecherche sur Internet.
776 08$iOnline version:$aBattelle, John, 1965-$tSearch.$dNew York : Portfolio, 2005$w(OCoLC)607578582