LEADER 01530cam 2200157 a 4500
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005 20190104092822.0
008 190108s2018 nyu grb 001 0 eng d
020 $a9781476794358 (hbk.) :$cNT$980
040 $aTWTNM$beng$dTWTNM
050 4$aHB615$b.S367 2018
082 04$a658.11$222
100 1 $aSchramm, Carl J.
245 10$aBurn the business plan :$bwhat great entrepreneurs really do /$cCarl J. Schramm.
260 $aNew York :$bSimon & Schuster,$c[2018].
300 $axiii, 272 p. ;$c25 cm.
504 $aIncludes bibliographical references and index.
520 $aBusiness schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one. Schramm explains that the importance of a business plan is only one of the many misconceptions about starting a company. Another is the myth of the kid genius--that all entrepreneurs are young software prodigies. In fact, the average entrepreneur is thirty- nine years old and has worked in corporate America for at least a decade. Schramm discusses why people with work experience in corporate America have an advantage as entrepreneurs. For one thing, they often have important contacts in the business world who may be customers for their new service or product. For another, they often have the opportunity to strategize with knowledgeable people and get valuable advice.
650 0$aBusiness planning.
650 0$aEntrepreneurship.